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Friday, September 3, 2010

Hidden Secrets of Corporate Logos

Usually clients ignore the clever concept behind a logo design and get annoyed paying for a simple logo without any frilly decorations. I would like to add to their knowledge that creative way of giving your message through an intelligent logo should never be underestimated.

If you look at some of the famous corporate logos, you will find them to be simple yet famous and recognizable.
Therefore, my friends straighten up your backs and specs, as I bring you some ingeniously unique logos with hidden message.

Let’s get started…

Amazon Logo
This famous logo is extremely clean and simple, with the arrow making no sense to you. But if study it carefully, it says that has everything from a to z and it also represents the smile brought to the customer’s face.
SUN Logo
The SUN Microsystems logo was designed by Stanford University’s professor Vaughan Pratt, who skillfully arranged the letters “U and N” adjacent to each other forming the alphabet“S”, when seen in perpendicular direction.

Toblerone Logo
Yummyyy…I am loving to analyze my favorite choclate logo.You must be thinking what is there to find out as it clearly shows the Swiss Alps? It might be as Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. But when you look at it again you will find a bear in the logo. Incredibly surprising that we had it several times but never noticed it, right?

Yoga Australia
At first glance the logo is a simple picture of a young girl doing her yoga but if you watch it carefully the body posture is creating the Australia Map.

It is a logo for Architecture Center Of Budapest. It might seem something like a maze but if you follow the white space, the four lettered company name will become evident.
NorthWest Old Logo
The logo reflected a clever way of splitting the alphabets, N and W (north west) along with a location pointed to by the red triangle in the upper left corner. The redesign lost the charm of the original.


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